|9.30 – 9.33||Welcome||Chair of VMC 2019;|
Nick Jaspan, Publisher, Prolific North
|9.33 – 9.40||Regional welcome: set the scene for VMC 2019||Roger Marsh OBE, Chair of NP11 and the Leeds City Region Enterprise Partnership||Roger sets the scene for VMC 2019.|
The Chair of Leeds City Region Enterprise Partnership and the NP11 will provide an insight into the vibrancy of our region and creative sector as shared during the process of securing the new Channel 4 national HQ.
|9.40 – 10.05||‘Know Your She*t’||Andy Pike, UK & I Marketing Manager, HP Indigo & IHPS|
Jon Bailey, CEO, ProCo
|There is a lost generation who do not understand the power of print. Andy and Jon will take you on an interactive journey to see the value of print in the modern world!|
|10.05 – 10.30||Shaping Preferable Futures with Futures & Foresight||Olga Munroe, Head of the Retail Institute at Leeds Beckett University||The Fourth Industrial Revolution is having an enormous impact on the world of retail. Consumers’ opt for the convenience of online shopping in preference to stores or malls, and the digital tools are making it easier for them to browse and compare prices, forcing businesses to continuously update and change their strategies to remain competitive. The results of this digital revolution are clearly visible, with almost daily reports on store closures of many high street icons.|
Olga discusses the proactive approaches for businesses to plan for the uncertainty ahead. Future & Foresight is a technique used by governments for policy development, and by large commercial organisations as a tool for exploration of future opportunities and challenges to ensure long term strategic growth. Applying this method to strategic thinking helps develop a resilience to a range of possible future scenarios.
|10.30 – 11.00||Beyond the masthead – unlocking the power of news||Denise Turner, Insight Director, Newsworks||Newsbrand audiences have never been bigger. With growth driven by innovation across digital channels, how do we ensure that newsbrands shine and thrive in a world where the industry is in danger of treating all digital as equal?|
|11.00 – 11.30||COFFEE|
|11.30 – 12.00||The Euro Panel|
A unique opportunity for insight into the future of our industries in Europe in a world context.
International experts sharing informed and candid opinion – answering your questions with informed opinion from the EU and around the world, Germany, Belgium, Australia and China.
|Michael Carroll, Senior Packaging Specialist, Nestlé|
Sabine Geldermann, Director, drupa
Beatrice Klose, Secretary General, Intergraf
Professor George Lodorfos, Dean of Leeds Business School
Rob Shaw, CEO, Jaywing, UK and Australia
Charles Jarrold, Chief Executive, BPIF
|Working at Müller, Kellogg and Nestlé Michael has over 26 years’ experience in the packaging supply chain.|
Sabine heads up drupa the world’s leading trade fair for printing technologies which saw 260,000 visitors from 183 countries in 2016.
Beatrice runs Intergraf, the European federation for print and digital communication, which works to promote and protect the interests of the European printing industry.
Based on extensive practical and academic experience George has a global perspective in the field of Strategic Management, R&D, Buyer behaviour and Adoption of New Technologies and Innovation in China.
With over 25 years of experience in the technology sector – particularly in the fields of digital and search marketing – Rob has managed services for some of the UK’s largest brands including Tesco, O2 and Pets at Home.
|12.00 – 12.30||“What is digital transformation anyway? ”||Nic Sheen, Chief Digital Officer, Communisis|
|Digital Transformation, Customer Experience, Multi-Channel Communications and Omni-Channel Journeys are just some of the buzzwords that float around in meetings today. As the largest Transactional Communications Provider in the UK, understanding where our clients need to go and how we develop our own capabilities in this myriad of complexity is an exciting journey, with a few false turns and some deep technical challenges.|
We try and understand such questions as, will one person ever own customer experience – if so who is it, what is the role of transactional communications, why do we still run campaigns and how do we deliver cost-savings whilst making stuff better for our customers.Whilst transactional communications and marketing communications will rarely be delivered from the same platform, both marketing and operations can learn a trick or two from each other about how to transform what they do to innovate and create a sustainable change.
|12.30 – 14.00||LUNCH|
|14.00 – 14.30||Delivering Unique Packaging||Joanna Stephenson, Marketing Partner, Parkside Flexibles||Jo will talk on the significant developments in compostable packaging, focusing on brand case studies and their experience in delivering unique packaging design to market.|
|14.30 – 15.00||Channel 4, Different with a purpose||Ewan Douglas, Agency Principal, Channel 4||Ahead of Channel 4 opening their new National HQ in Leeds we hear about their investment and the benefits this will bring to the region. As a broadcaster owned by viewers and funded by advertisers we explore how these advertisers partner with Channel 4 to build brands and sell products.|
|15.00 – 15.30||Things are changing, but is it enough?…||Gillian Garside-Wight, Packaging Technology Director, Sun Branding Solutions||Gillian will explore the pollution crisis and changing consumer behaviours, paying particular attention to the ever-growing convenience sector and how innovation plays its part. Consumers are pressed for time, spoilt for choice and always wanting more, with an increasing demand for healthier food options, whether at home, eating out, or on the go… Packaging needs to do more.|
|15.30 – 16.00||“Show me the money?”|
3×10 minute ‘Elevator Pitch’ style presentations to round off the conference showing how to find and make money in our industries.
Director of XR Stories and Professor of Audio and Music Technology, Department of Electronic Engineering, University of York
Stephanie Whitley, Manager, Planning & Brand Strategy, Dubit
Roddy Robertson, Co-founder, Framework Creative Ltd
|XR Stories: Innovations in Screen Storytelling in the Age of Interactivity and Immersion. A newly launched five-year £15m R&D partnership with screen industries in Yorkshire and the Humber. This presentation outlines the aims of XR Stories and how our regional industry can engage with the project and the opportunities it offers.|
The session sees the launch of Weave with a clear mission – to create the universal cryptocurrency for VR/AR markets. Also, a privileged reveal of ‘Dubit Canvas’ a simple but powerful tool to seriously evaluate potential to monetise digital technology and creativity – and how to explore a variety of income streams, partnerships and revenue building options.
Framework Creative are the brand activation and immersive digital design arm of Elmwood, the world’s most effective brand design consultancy. This session will demonstrate the power of immersive technology to cut-through in an increasingly crowded world of content and influence consumer and employee behaviour.
|16.00||Close||Robert McClements, President, CDi|